Jewelry doesn't wear out — it wears out when it's treated like it's indestructible. Gold-plated finishes and pearls need a little kindness, and the good news is that the routine takes about ten seconds a day.
The golden rule: last on, first off
Put jewelry on after perfume, lotion, and hairspray. Take it off before showering, swimming, working out, and sleeping. Chemicals and friction are what dull finishes — avoid them and your pieces stay bright far longer.
1. Keep it dry
Water is the #1 enemy of gold plating and pearls. Sweat breaks down plating over time, and chlorine is even worse. If your jewelry gets wet, pat it dry with a soft cloth right away — don't leave moisture to sit.
2. Clean gently, not aggressively
- Use a soft, lint-free cloth (the one in your keepsake box works)
- Avoid jewelry cleaners, toothpaste, baking soda, and ultrasonic cleaners — they can strip plating and damage pearls
- For pearls, wipe with a barely damp soft cloth after wearing, then dry
3. Store pieces separately
Scratching is a slow thief. Store rings and bracelets so they don't rub against each other:
- Use the original keepsake box or a soft pouch
- Keep pearls away from metal pieces (pearls are soft — they scratch easily)
- Hang necklaces clasped to prevent tangling
4. The order matters
Same rule as perfume: jewelry is last on, first off. Get dressed, do your hair, spray your fragrance — then put on the pieces. At night, remove jewelry before washing your face or applying skincare.
5. Rotate your favorites
Even the most durable pieces benefit from rest. Rotating your stacking rings and necklaces gives each piece a break from daily wear and keeps your collection looking fresh.
What if it still dulls?
Gold-plated finishes are designed for everyday wear, but they do have a life span — expect to see gentle wear over time with daily use, especially on rings. Proper care extends that life significantly. If a piece ever needs attention, our 30-day return policy has you covered for any issues that aren't from normal wear.
A practical checklist
- ☐ Remove jewelry before showering, swimming, and workouts
- ☐ Apply perfume and lotion first, jewelry last
- ☐ Wipe pieces with a soft cloth after wearing
- ☐ Store pieces separately, pearls away from metal
- ☐ Check clasps and prongs every few months
Care for your pieces, and they'll last for years
Explore the full collection and use WELCOME10 for 10% off your first order.